Brand

       Enzipu's predecessor was the semiconductor division of Philips in the Netherlands.

       In 2006, the business unit was separated from Philips and NXP Semiconductors - NXP Semiconductor was officially established. The name NXP comes from 'Next Experience' and retains Philips' genes, emphasizing that NXP has accumulated valuable experience and rich resources from the past 53 years at Philips.

       At the beginning of Enzipu's independence, CEO Richard Clemmer and the management team established the company's strategy to develop market leading and highly differentiated businesses and generate profits. In 2015, NXP merged with Freescale, another leading semiconductor company, to further expand its business in the Internet of Things and automotive field, and focused on the development of safe and reliable edge computing, connectivity technology and efficient power management solutions. And has established market leadership positions in key areas such as ADAS, next-generation electric vehicles, and secure connectivity across the Internet of Things, mobile devices, and automotive ecosystems.

       In March 2020, the board of directors of NXP unanimously nominated Kurt Sievers, who is currently 50 years old, to serve as President and CEO. Kurt will replace Richard (Rick) Clemmer, who has been leading NXP since 2009. The board of directors of the company will propose this appointment at the annual general meeting of the company held on May 27, 2020. To ensure a smooth transition, Mr. Koleiming will continue to serve as a strategic advisor to Enzipu.

       NXP products are widely used, covering markets and application fields such as safe and connected cars, mobile devices, industrial internet of things, smart cities, smart homes, and communication infrastructure.

       Secure Connected Vehicles

       Enzipu's domain based architecture combines the functions of car perception, thinking, and action through intelligence to manage complexity and separate issues related to safety, scalability, and functional safety. A clear and concise way to build a safe autonomous vehicle.

       Automated driving will provide passengers with a personalized and interconnected experience, as vehicles can seamlessly sense, analyze real-time road conditions, and take corresponding actions.

       NXP provides a full range of scalable radar solutions, including highly integrated radar MCU and transceiver technology, to meet current and future radar application needs such as USRR, SRR, MRR, and LRR. It can continuously sense the distance between vehicles in real-time, improve driving efficiency and safety.

       The visual system is a crucial function of automobiles, as it can perceive the surrounding environment and take necessary measures to ensure the safety of all road users. From assisted navigation to fully autonomous driving, the technology used must have automotive level reliability and safety. The Enzipu S32V visual processor provides the performance and functionality required for visual system applications. The car vision system includes a surround view, front view camera, driver monitoring system (DMS), and passenger monitoring system.

       Infotainment and in car experience solutions explore how to seamlessly access digital content and the ability to create and operate it. This intelligent learning environment is tailored to your preferences and uses an advanced human-machine interface (HMI) to support voice commands, gestures, augmented reality, and advanced personalization settings.

       Industrial internet of things

       NXP promotes a new generation of factory and building automation, energy, healthcare and transportation systems through industrial internet of things solutions to improve industrial level security, connectivity and reliability. [21]

       A scalable and flexible solution that enables fast connectivity between industrial and commercial systems, capable of withstanding hacker attacks, cloning, tampering, and soft errors in harsh environments. Scalable product portfolio to achieve design reuse, equipment that operates 24/7 in harsh environments, with a long-term supply plan of over 10-15 years for product lifecycle, reliable solutions based on 50 years of security expertise, and 20 years of industrial industry experience.